Dealernews - November 2009 - (Page 30) D I S P L AY TheDISTRIBUTOR MARKETING REPORT CARD Dealers are more satisfied with pricing and support than they were two years ago A Dealernews Staff Report SERVICE SALES Dealers are pretty pleased with their distributors’ product lines and service programs, although they would like to see more point-of-purchase offerings and merchandising assistance. These are some of the conclusions from the 2009 Distributor Report Card, a “dealer pulse” survey conducted every two years by Dealernews. We surveyed U.S.-based powersports retailers in August and September 2009, asking them to grade their distributor partners on 18 criteria, ranging from product variety and timely introduction to ease of ordering, customer support and overall communications and consistency. Dealers rated distributors us- ing a simple 10-point scale (1=low, 10=high); scores were then tabulated and averaged. Criteria were not weighted on relative importance. Dealers buying products from more than one distributor were asked to submit a separate survey form for each. Individual report cards on the following pages show how major distributors performed according to their dealer clientele. Not all distributors and responses are included in this published report. Dealers were given the option of submitting comments on individual distributors; many of them are posted in an expanded edition of the Distributor Report Card at www. dealernews.com/drc. MANAGEMENT ] Su rts Sp ibu tie rom cle po er RY AV E ST RA SUMMARY e s ice us ial tor cy ho Ch Ho ec er’ sC Sp m et Mo ag ly pp ort g s tin GE str ite ow y ers lim Di Ro nP an rts lliv Tu ck NH Ma Bik KK We s He Cu DU Dr Pa Su PRODUCTS PRODUCTS Availability Availability Timely Introduction Timely Introduction Variety Variety Product Strength of Product Lines Strength of Product Lines Price Competitiveness Price Competitiveness Quality of Catalog Quality of Catalog DEALER SERVICES DEALER SERVICES Customer/Dealer Support Customer/Dealer Support Response Times Response Times Ordering:Ordering: Website Ease of Website Ordering:Ordering: Phone Ease of Phone Returns/Credit Policy Returns/Credit Policy Sales Suupport/Reps Sales Support/Reps Sales/Tech Training Sales/Tech Training Merchandising/POP Offerings Merchandising/POP Offerings On-Time Delivery On-Time Delivery OVERALL RELATIONSHIP OVERALL RELATIONSHIP Communitcations Communications Consistency Consistency Credibility Credibility AVERAGE SCORE AVERAGE SCORE [ 8.6 7.8 8.5 8.8 8.5 8.1 9.0 9.1 9.4 9.6 8.7 8.7 6.4 5.7 9.1 8.4 9.0 9.0 8.5 x 6.6 x 7.4 x 7.5 x 7.6 7.4 7.9 7.1 6.5 7.3 8.2 6.9 6.8 4.2 5.3 7.2 6.9 6.3 6.5 6.9 9.2 8.6 9.4 9.1 8.7 9.2 8.6 9.0 9.5 9.3 7.6 8.7 7.0 6.6 9.0 9.0 9.1 9.1 8.7 8.6 9.0 8.3 8.9 9.0 9.0 9.0 9.1 8.6 9.0 9.0 9.1 8.4 8.3 9.2 9.1 9.3 9.3 8.9 7.6 7.4 6.9 7.5 7.8 7.5 9.3 9.1 6.2 8.4 9.0 9.0 5.8 5.5 9.6 9.6 9.4 9.5 8.1 8.2 7.8 7.8 7.8 8.5 7.9 8.8 8.9 8.0 8.9 8.8 9.0 7.1 6.4 9.4 9.2 9.2 9.3 8.4 7.8 8.7 8.0 7.6 8.7 8.1 9.3 9.5 7.9 9.3 8.4 9.5 8.1 7.9 9.1 9.5 9.1 9.1 8.6 8.6 8.5 9.0 8.9 8.0 8.9 8.0 8.3 8.9 8.6 5.5 9.3 7.2 6.9 8.9 8.3 8.5 8.5 8.3 8.1 7.9 7.6 8.0 8.3 8.5 8.5 8.6 7.7 8.4 8.7 8.8 6.9 7.1 8.8 8.6 8.8 8.8 8.2 8.0 8.1 8.5 8.5 8.5 8.8 8.6 8.6 8.7 8.9 8.7 8.4 7.4 7.2 8.8 8.5 8.7 8.7 8.4 8.2 7.9 7.8 8.1 8.7 8.7 9.2 9.1 8.6 8.7 8.8 8.9 6.7 7.2 8.8 9.2 7.8 9.1 8.4 8.1 8.1 8.1 8.3 8.4 8.4 8.7 8.7 8.3 8.8 8.2 8.7 6.8 6.7 8.9 8.8 8.7 8.8 8.3 IN 8.1 8.0 8.3 8.3 8.2 8.5 8.3 8.2 7.9 8.8 7.6 8.0 6.8 6.9 8.6 8.3 8.4 8.4 8.1 DEALERNEWS NOVEMBER 2009 DEALERNEWS.COM SCORE sto lm rsh JP ter er Av e ow Un all s rag ck http://www.dealernews.com http://www.dealernews.com http://www.dealernews.com Table of Contents for the Digital Edition of Dealernews - November 2009 Dealernews - November 2009 Contents From the Editors InBox Speed Read Joe Delmont COVER STORY — The Fun Starts Here Dealer Lab Distributor Report Card State-by-Statement ATV/Dirt-by-State DJB Composite Index Eric Anderson Fuel for Thought - Dave Koshollek Vintage Directory Todd Shafer Marketing Update Merchandising Update Holiday Gift Guide New Products Advertiser Index/Customer Service Mike Vaughan Dealernews - November 2009 Dealernews - November 2009 - Dealernews - November 2009 (Page Cover1) Dealernews - November 2009 - Dealernews - November 2009 (Page Cover2) Dealernews - November 2009 - Dealernews - November 2009 (Page 1) Dealernews - November 2009 - Contents (Page 2) Dealernews - November 2009 - Contents (Page 3) Dealernews - November 2009 - Contents (Page 4) Dealernews - November 2009 - Contents (Page 5) Dealernews - November 2009 - From the Editors (Page 6) Dealernews - November 2009 - From the Editors (Page 7) Dealernews - November 2009 - InBox (Page 8) Dealernews - November 2009 - InBox (Page 9) Dealernews - November 2009 - Speed Read (Page 10) Dealernews - November 2009 - Speed Read (Page 11) Dealernews - November 2009 - Speed Read (Page 12) Dealernews - November 2009 - Speed Read (Page 13) Dealernews - November 2009 - Speed Read (Page 14) Dealernews - November 2009 - Speed Read (Page 15) Dealernews - November 2009 - Speed Read (Page 16) Dealernews - November 2009 - Speed Read (Page 17) Dealernews - November 2009 - Speed Read (Page 18) Dealernews - November 2009 - Speed Read (Page 19) Dealernews - November 2009 - Speed Read (Page 20) Dealernews - November 2009 - Speed Read (Page 20a) Dealernews - November 2009 - Speed Read (Page 20b) Dealernews - November 2009 - Speed Read (Page 20c) Dealernews - November 2009 - Speed Read (Page 20d) Dealernews - November 2009 - Speed Read (Page 20e) Dealernews - November 2009 - Speed Read (Page 20f) Dealernews - November 2009 - Speed Read (Page 20g) Dealernews - November 2009 - Speed Read (Page 20h) Dealernews - November 2009 - Speed Read (Page 20i) Dealernews - November 2009 - Speed Read (Page 20j) Dealernews - November 2009 - Joe Delmont (Page 21) Dealernews - November 2009 - COVER STORY — The Fun Starts Here (Page 22) Dealernews - November 2009 - COVER STORY — The Fun Starts Here (Page 23) Dealernews - November 2009 - COVER STORY — The Fun Starts Here (Page 24) Dealernews - November 2009 - COVER STORY — The Fun Starts Here (Page 25) Dealernews - November 2009 - COVER STORY — The Fun Starts Here (Page 26) Dealernews - November 2009 - COVER STORY — The Fun Starts Here (Page 27) Dealernews - November 2009 - Dealer Lab (Page 28) Dealernews - November 2009 - Dealer Lab (Page 29) Dealernews - November 2009 - Distributor Report Card (Page 30) Dealernews - November 2009 - Distributor Report Card (Page 31) Dealernews - November 2009 - Distributor Report Card (Page 32) Dealernews - November 2009 - Distributor Report Card (Page 33) Dealernews - November 2009 - Distributor Report Card (Page 34) Dealernews - November 2009 - Distributor Report Card (Page 35) Dealernews - November 2009 - Distributor Report Card (Page 36) Dealernews - November 2009 - Distributor Report Card (Page 37) Dealernews - November 2009 - State-by-Statement (Page 38) Dealernews - November 2009 - State-by-Statement (Page 39) Dealernews - November 2009 - ATV/Dirt-by-State (Page 40) Dealernews - November 2009 - ATV/Dirt-by-State (Page 41) Dealernews - November 2009 - DJB Composite Index (Page 42) Dealernews - November 2009 - DJB Composite Index (Page 43) Dealernews - November 2009 - Eric Anderson (Page 44) Dealernews - November 2009 - Eric Anderson (Page 45) Dealernews - November 2009 - Fuel for Thought - Dave Koshollek (Page 46) Dealernews - November 2009 - Fuel for Thought - Dave Koshollek (Page 47) Dealernews - November 2009 - Vintage Directory (Page 48) Dealernews - November 2009 - Vintage Directory (Page 49) Dealernews - November 2009 - Vintage Directory (Page 50) Dealernews - November 2009 - Vintage Directory (Page 51) Dealernews - November 2009 - Vintage Directory (Page 52) Dealernews - November 2009 - Vintage Directory (Page 53) Dealernews - November 2009 - Todd Shafer (Page 54) Dealernews - November 2009 - Todd Shafer (Page 55) Dealernews - November 2009 - Marketing Update (Page 56) Dealernews - November 2009 - Marketing Update (Page 57) Dealernews - November 2009 - Merchandising Update (Page 58) Dealernews - November 2009 - Merchandising Update (Page 59) Dealernews - November 2009 - Holiday Gift Guide (Page 60) Dealernews - November 2009 - Holiday Gift Guide (Page 61) Dealernews - November 2009 - Holiday Gift Guide (Page 62) Dealernews - November 2009 - Holiday Gift Guide (Page 63) Dealernews - November 2009 - Holiday Gift Guide (Page 64) Dealernews - November 2009 - Holiday Gift Guide (Page 65) Dealernews - November 2009 - Holiday Gift Guide (Page 65a) Dealernews - November 2009 - Holiday Gift Guide (Page 65b) Dealernews - November 2009 - Holiday Gift Guide (Page 65c) Dealernews - November 2009 - Holiday Gift Guide (Page 65d) Dealernews - November 2009 - Holiday Gift Guide (Page 65e) Dealernews - November 2009 - Holiday Gift Guide (Page 65f) Dealernews - November 2009 - Holiday Gift Guide (Page 65g) Dealernews - November 2009 - Holiday Gift Guide (Page 65h) Dealernews - November 2009 - Holiday Gift Guide (Page 65i) Dealernews - November 2009 - Holiday Gift Guide (Page 65j) Dealernews - November 2009 - New Products (Page 66) Dealernews - November 2009 - New Products (Page 67) Dealernews - November 2009 - New Products (Page 68) Dealernews - November 2009 - New Products (Page 69) Dealernews - November 2009 - New Products (Page 70) Dealernews - November 2009 - New Products (Page 71) Dealernews - November 2009 - New Products (Page 72) Dealernews - November 2009 - New Products (Page 73) Dealernews - November 2009 - New Products (Page 74) Dealernews - November 2009 - New Products (Page 75) Dealernews - November 2009 - New Products (Page 76) Dealernews - November 2009 - New Products (Page 77) Dealernews - November 2009 - Advertiser Index/Customer Service (Page 78) Dealernews - November 2009 - Advertiser Index/Customer Service (Page 79) Dealernews - November 2009 - Mike Vaughan (Page 80) Dealernews - November 2009 - Mike Vaughan (Page Cover3) Dealernews - November 2009 - Mike Vaughan (Page Cover4) http://digital.dealernews.com/nxtbooks/advanstar/dn0910 http://digital.dealernews.com/nxtbooks/advanstar/dn0810 http://digital.dealernews.com/nxtbooks/advanstar/dn0710 http://digital.dealernews.com/nxtbooks/advanstar/dn0610 http://digital.dealernews.com/nxtbooks/advanstar/dn0510 http://digital.dealernews.com/nxtbooks/advanstar/dn0410 http://digital.dealernews.com/nxtbooks/advanstar/dn0310 http://digital.dealernews.com/nxtbooks/advanstar/dn0210 http://digital.dealernews.com/nxtbooks/advanstar/dn0110 http://digital.dealernews.com/nxtbooks/advanstar/dn1209 http://digital.dealernews.com/nxtbooks/advanstar/dn1109 http://digital.dealernews.com/nxtbooks/advanstar/dn1009 http://digital.dealernews.com/nxtbooks/advanstar/dn_gear2009 http://digital.dealernews.com/nxtbooks/advanstar/dn0909 http://digital.dealernews.com/nxtbooks/advanstar/dn0809 http://digital.dealernews.com/nxtbooks/advanstar/dn0709 http://digital.dealernews.com/nxtbooks/advanstar/dn0609 http://www.nxtbook.com/nxtbooks/advanstar/dn0509 http://www.nxtbook.com/nxtbooks/advanstar/dn0409 http://www.nxtbook.com/nxtbooks/advanstar/dn0309 http://www.nxtbook.com/nxtbooks/advanstar/dn0209 http://www.nxtbook.com/nxtbooks/advanstar/dn0109 http://www.nxtbook.com/nxtbooks/advanstar/dn121508 http://www.nxtbook.com/nxtbooks/advanstar/dn1208 http://www.nxtbook.com/nxtbooks/advanstar/dn1108 http://www.nxtbook.com/nxtbooks/advanstar/dn1008 http://www.nxtbook.com/nxtbooks/advanstar/intlmotorcycleshows_seriesguide0809 http://www.nxtbook.com/nxtbooks/advanstar/dn0908 http://www.nxtbook.com/nxtbooks/advanstar/dn_gear2008 http://www.nxtbook.com/nxtbooks/advanstar/dn0808 http://www.nxtbook.com/nxtbooks/advanstar/dn0708 http://www.nxtbook.com/nxtbooks/advanstar/dn0608 http://www.nxtbook.com/nxtbooks/advanstar/dn0508 http://www.nxtbook.com/nxtbooks/advanstar/dn0408 http://www.nxtbook.com/nxtbooks/advanstar/dn0308 http://www.nxtbook.com/nxtbooks/advanstar/dn0208 http://www.nxtbook.com/nxtbooks/advanstar/dn0108 http://www.nxtbook.com/nxtbooks/advanstar/dn1207 http://www.nxtbook.com/nxtbooks/advanstar/dn1107 http://www.nxtbook.com/nxtbooks/advanstar/dn1007 http://www.nxtbook.com/nxtbooks/advanstar/dn0907 http://www.nxtbook.com/nxtbooks/advanstar/dn0807 http://www.nxtbook.com/nxtbooks/advanstar/dn0707 http://www.nxtbook.com/nxtbooks/advanstar/dn0607 http://www.nxtbook.com/nxtbooks/advanstar/dn0507 http://www.nxtbook.com/nxtbooks/advanstar/dn0407 http://www.nxtbook.com/nxtbooks/advanstar/dn0107 http://www.nxtbookMEDIA.com
For optimal viewing of this digital publication, please enable JavaScript and then refresh the page. If you would like to try to load the digital publication without using Flash Player detection, please click here.