Dealernews - October 2009 - (Page 44) MARKETING UPDATE D I S P L AY MARKETING SHORTS Website provider 50 BELOW now offers wider website designs to take advantage of computer screens with higher resolutions. Dubbed the “E-Series,” the sites are made for computers with a 1024x768 pixel resolution count, which the company estimates is about 93 percent of computer screens being used today. Since the sites will be wider, dealers in 50 Below’s network can add widgets like the EZ-Shop with Fitment, Used Equipment Listings, store information and other features. Visit www.50below.com for more information. on their website or newsletter, earning up to 12 percent of the sales made through clicking on them. Visit www.worldofpowersports.com and click on “Affiliate Program” for more information. MARKETING MANAGEMENT SALES SERVICE ] [ Philadelphia marketing company MONETATE has released a white paper that helps online retailers find ways to market themselves for free. “Lift Without Loss” details how to boost conversion rates and average orders using targeted advertising instead of discounts. “Discounts and shipping offers have their place, and we use targeted offers to great efArrowhead Powersports makes use of 50 Below’s wider Decatur, Ill.-based WORLD OF fect,” says Monetate co-founder and website design. POWERSPORTS has taken a cue from CEO David Brussin in a news release. Amazon.com by launching an affiliate “But many online retailers overlook program that pays referral commissions similar to the way the Web the huge potential of targeted messaging to increase both conversion superstore operates its own affiliate program. Local dealers, riding rates and order values.” The white paper is free and can be accessed clubs, distributors and even individuals can place a link or banner ad at www.monetate.com/whitepaper. DEALERNEWS OCTOBER 2009 For more information visit www.Dealernews.com/readerservice DEALERNEWS.COM http://www.worldofpowersports.com http://www.50below.com http://www.monetate.com/whitepaper http://www.condor-lift.com http://www.condor-lift.com http://www.Dealernews.com/readerservice http://www.DEALERNEWS.COM Table of Contents for the Digital Edition of Dealernews - October 2009 Dealernews - October 2009 Table of Contents From the Editors InBox Speed Read Joe Delmont Cover Story State-by-Statement ATV/Dirt-by-State DJB Composite Index Special Report: Distributor Update U.S. Go-Kart Market in Serious Decline Dave Koshollek Fuel For Thought - Dave Koshollek Todd Shafer Marketing Update Merchandising Update New Products New Products: Off-Road Advertiser Index/Customer Service Mike Vaughan Dealernews - October 2009 Dealernews - October 2009 - Dealernews - October 2009 (Page Cover1) Dealernews - October 2009 - Dealernews - October 2009 (Page Cover2) Dealernews - October 2009 - Dealernews - October 2009 (Page 1) Dealernews - October 2009 - Table of Contents (Page 2) Dealernews - October 2009 - Table of Contents (Page 3) Dealernews - October 2009 - Table of Contents (Page 4) Dealernews - October 2009 - Table of Contents (Page 5) Dealernews - October 2009 - From the Editors (Page 6) Dealernews - October 2009 - From the Editors (Page 7) Dealernews - October 2009 - InBox (Page 8) Dealernews - October 2009 - InBox (Page 9) Dealernews - October 2009 - Speed Read (Page 10) Dealernews - October 2009 - Speed Read (Page 11) Dealernews - October 2009 - Speed Read (Page 12) Dealernews - October 2009 - Speed Read (Page 13) Dealernews - October 2009 - Speed Read (Page 14) Dealernews - October 2009 - Speed Read (Page 15) Dealernews - October 2009 - Joe Delmont (Page 16) Dealernews - October 2009 - Joe Delmont (Page 17) Dealernews - October 2009 - Cover Story (Page 18) Dealernews - October 2009 - Cover Story (Page 19) Dealernews - October 2009 - Cover Story (Page 20) Dealernews - October 2009 - Cover Story (Page 21) Dealernews - October 2009 - Cover Story (Page 22) Dealernews - October 2009 - Cover Story (Page 23) Dealernews - October 2009 - Cover Story (Page 24) Dealernews - October 2009 - Cover Story (Page 25) Dealernews - October 2009 - State-by-Statement (Page 26) Dealernews - October 2009 - State-by-Statement (Page 27) Dealernews - October 2009 - ATV/Dirt-by-State (Page 28) Dealernews - October 2009 - ATV/Dirt-by-State (Page 29) Dealernews - October 2009 - DJB Composite Index (Page 30) Dealernews - October 2009 - DJB Composite Index (Page 31) Dealernews - October 2009 - Special Report: Distributor Update (Page 32) Dealernews - October 2009 - Special Report: Distributor Update (Page 33) Dealernews - October 2009 - Special Report: Distributor Update (Page 34) Dealernews - October 2009 - Special Report: Distributor Update (Page 35) Dealernews - October 2009 - Special Report: Distributor Update (Page 36) Dealernews - October 2009 - Special Report: Distributor Update (Page 37) Dealernews - October 2009 - U.S. Go-Kart Market in Serious Decline (Page 38) Dealernews - October 2009 - U.S. Go-Kart Market in Serious Decline (Page 39) Dealernews - October 2009 - Fuel For Thought - Dave Koshollek (Page 40) Dealernews - October 2009 - Fuel For Thought - Dave Koshollek (Page 41) Dealernews - October 2009 - Todd Shafer (Page 42) Dealernews - October 2009 - Todd Shafer (Page 43) Dealernews - October 2009 - Marketing Update (Page 44) Dealernews - October 2009 - Marketing Update (Page 45) Dealernews - October 2009 - Merchandising Update (Page 46) Dealernews - October 2009 - Merchandising Update (Page 47) Dealernews - October 2009 - New Products: Off-Road (Page 48) Dealernews - October 2009 - New Products: Off-Road (Page 48A) Dealernews - October 2009 - New Products: Off-Road (Page 48B) Dealernews - October 2009 - New Products: Off-Road (Page 48C) Dealernews - October 2009 - New Products: Off-Road (Page 48D) Dealernews - October 2009 - New Products: Off-Road (Page 48E) Dealernews - October 2009 - New Products: Off-Road (Page 48F) Dealernews - October 2009 - New Products: Off-Road (Page 48G) Dealernews - October 2009 - New Products: Off-Road (Page 48H) Dealernews - October 2009 - New Products: Off-Road (Page 48I) Dealernews - October 2009 - New Products: Off-Road (Page 48J) Dealernews - October 2009 - New Products: Off-Road (Page 49) Dealernews - October 2009 - New Products: Off-Road (Page 50) Dealernews - October 2009 - New Products: Off-Road (Page 51) Dealernews - October 2009 - New Products: Off-Road (Page 52) Dealernews - October 2009 - New Products: Off-Road (Page 53) Dealernews - October 2009 - New Products: Off-Road (Page 54) Dealernews - October 2009 - New Products: Off-Road (Page 55) Dealernews - October 2009 - New Products: Off-Road (Page 56) Dealernews - October 2009 - New Products: Off-Road (Page 57) Dealernews - October 2009 - New Products: Off-Road (Page 58) Dealernews - October 2009 - New Products: Off-Road (Page 59) Dealernews - October 2009 - New Products: Off-Road (Page 60) Dealernews - October 2009 - New Products: Off-Road (Page 61) Dealernews - October 2009 - Advertiser Index/Customer Service (Page 62) Dealernews - October 2009 - Advertiser Index/Customer Service (Page 63) Dealernews - October 2009 - Mike Vaughan (Page 64) Dealernews - October 2009 - Mike Vaughan (Page Cover3) Dealernews - October 2009 - Mike Vaughan (Page Cover4) http://digital.dealernews.com/nxtbooks/advanstar/dn0910 http://digital.dealernews.com/nxtbooks/advanstar/dn0810 http://digital.dealernews.com/nxtbooks/advanstar/dn0710 http://digital.dealernews.com/nxtbooks/advanstar/dn0610 http://digital.dealernews.com/nxtbooks/advanstar/dn0510 http://digital.dealernews.com/nxtbooks/advanstar/dn0410 http://digital.dealernews.com/nxtbooks/advanstar/dn0310 http://digital.dealernews.com/nxtbooks/advanstar/dn0210 http://digital.dealernews.com/nxtbooks/advanstar/dn0110 http://digital.dealernews.com/nxtbooks/advanstar/dn1209 http://digital.dealernews.com/nxtbooks/advanstar/dn1109 http://digital.dealernews.com/nxtbooks/advanstar/dn1009 http://digital.dealernews.com/nxtbooks/advanstar/dn_gear2009 http://digital.dealernews.com/nxtbooks/advanstar/dn0909 http://digital.dealernews.com/nxtbooks/advanstar/dn0809 http://digital.dealernews.com/nxtbooks/advanstar/dn0709 http://digital.dealernews.com/nxtbooks/advanstar/dn0609 http://www.nxtbook.com/nxtbooks/advanstar/dn0509 http://www.nxtbook.com/nxtbooks/advanstar/dn0409 http://www.nxtbook.com/nxtbooks/advanstar/dn0309 http://www.nxtbook.com/nxtbooks/advanstar/dn0209 http://www.nxtbook.com/nxtbooks/advanstar/dn0109 http://www.nxtbook.com/nxtbooks/advanstar/dn121508 http://www.nxtbook.com/nxtbooks/advanstar/dn1208 http://www.nxtbook.com/nxtbooks/advanstar/dn1108 http://www.nxtbook.com/nxtbooks/advanstar/dn1008 http://www.nxtbook.com/nxtbooks/advanstar/intlmotorcycleshows_seriesguide0809 http://www.nxtbook.com/nxtbooks/advanstar/dn0908 http://www.nxtbook.com/nxtbooks/advanstar/dn_gear2008 http://www.nxtbook.com/nxtbooks/advanstar/dn0808 http://www.nxtbook.com/nxtbooks/advanstar/dn0708 http://www.nxtbook.com/nxtbooks/advanstar/dn0608 http://www.nxtbook.com/nxtbooks/advanstar/dn0508 http://www.nxtbook.com/nxtbooks/advanstar/dn0408 http://www.nxtbook.com/nxtbooks/advanstar/dn0308 http://www.nxtbook.com/nxtbooks/advanstar/dn0208 http://www.nxtbook.com/nxtbooks/advanstar/dn0108 http://www.nxtbook.com/nxtbooks/advanstar/dn1207 http://www.nxtbook.com/nxtbooks/advanstar/dn1107 http://www.nxtbook.com/nxtbooks/advanstar/dn1007 http://www.nxtbook.com/nxtbooks/advanstar/dn0907 http://www.nxtbook.com/nxtbooks/advanstar/dn0807 http://www.nxtbook.com/nxtbooks/advanstar/dn0707 http://www.nxtbook.com/nxtbooks/advanstar/dn0607 http://www.nxtbook.com/nxtbooks/advanstar/dn0507 http://www.nxtbook.com/nxtbooks/advanstar/dn0407 http://www.nxtbook.com/nxtbooks/advanstar/dn0107 http://www.nxtbookMEDIA.com
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