Dealernews - October 2009 - (Page 26) RESEARCH DON J. BROWN STATE-BY-STATEMENT This report is based on analysis of available retail sales data through July. These state-by-state totals are forecasted figures through calendar year 2009, rather than a running total of individual monthly sales. These sales figures do not include ATVs or off-road motorcycles (see page 28); however, they do break out specific streetbike categories, as well as provide year-on-year comparisons. RD RD UR IN G UR IN G SE R ST AN DA ST AN DA VS .’ SE R TE TE TO TA L TO TA L SP OR T SP OR T SC OO SC OO AL CR UI CR UI DU DU TO TO % AL AL AK AZ AR CA CO CN DE DC FL GA HI ID IL IN IA KS KY LA ME MD MA MI 294 303 584 552 5,080 1,331 623 83 145 3,356 770 329 329 2,186 1,315 724 430 533 398 400 703 959 1,510 1,135 279 1,392 753 93 48 236 75 1,553 317 1,881 1,078 2,624 699 2,748 2,389 301 330 635 248 6,000 –48.74% 1,976 –10.13% 7,476 –44.68% 5,095 –51.29% 41,262 –45.16% 10,690 –34.03% 5,357 –29.13% 1,562 –29.94% 362 –27.80% MT NE NV NH NJ NM NY NC ND OH OK OR PA RI SC SD TN TX UT VT VA 143 182 368 400 726 317 2,402 1,696 246 1,227 421 763 1,866 223 570 260 575 2,248 375 108 1,322 271 516 803 556 2,616 791 4,979 2,715 206 2,544 1,007 1,055 3,725 225 1,158 198 1,659 5,840 516 246 2,623 2,453 676 1,564 175 39 76 134 115 326 126 708 297 19 345 110 287 547 48 93 31 199 713 117 67 364 435 61 250 25 654 1,099 1,063 1,335 1,942 998 4,269 3,019 618 5,139 1,898 985 5,127 370 1,293 735 2,723 1,036 1,735 1,400 1,576 4,118 1,832 9,229 4,928 1,086 7,459 3,642 1,971 9,937 505 2,312 913 3,803 401 168 338 303 501 414 1,365 616 110 637 364 1,020 1,257 53 214 114 427 2,544 –31.46% 3,775 –21.36% 4,106 –41.43% 4,285 –21.93% 10,229 –25.09% 4,478 –38.52% 22,952 –22.29% 13,270 –41.85% 2,284 –24.69% 17,352 –36.36% 7,443 –43.03% 6,082 –38.88% 22,459 –30.02% 1,425 –21.38% 5,640 –42.26% 2,251 –26.94% 9,384 –42.10% 33,579 –44.48% 4,338 –49.25% 1,776 –18.93% 12,390 –31.79% 13,044 –37.13% 4,091 –29.87% 13,691 –27.76% 1,967 –31.26% 10,814 1,735 1,843 1,103 307 51 5,750 2,302 353 370 2,364 1,338 663 636 984 1,135 330 1,826 1,479 2,059 1,294 598 1,265 371 168 51 9 626 222 51 76 356 149 104 127 87 93 76 186 305 275 218 30 197 8,450 11,057 4,126 2,205 1,192 348 47 3,735 1,966 740 93 1,204 305 32 16 6,865 10,047 1,434 2,682 170 646 5,595 2,950 2,369 1,310 1,463 1,728 837 1,756 2,508 3,785 3,013 843 2,694 4,165 474 1,346 7,540 4,185 3,248 2,363 3,050 2,875 1,632 3,106 3,030 4,362 4,237 1,509 4,526 571 71 522 837 372 382 266 243 200 198 308 408 685 614 131 374 28,079 –47.77% 10,711 –46.76% 1,448 –31.97% 3,289 –43.37% 18,877 –30.36% 10,308 –34.94% 7,491 –18.14% 5,132 –32.74% 6,361 –38.31% 6,428 –37.43% 3,473 –28.60% 7,886 –29.06% 8,688 –16.66% 12,676 –39.45% 10,385 –26.55% 3,304 –46.47% 10,026 –27.02% 8,448 15,002 1,328 1,001 443 2,623 2,581 1,023 4,731 555 1,822 744 4,831 4,081 1,992 4,503 912 508 168 629 1,728 213 566 237 WA 1,765 WV WI WY 126 2,078 64 MN 1,009 MS MO 193 970 TOTAL 45,578 81,538 11,497 112,957 179,115 28,493 459,178 –37.23% This index is based on the author’s analysis of the MIC Retail Sales Report, SEC filings of quarterly and annual reports, and other information provided by publicly traded companies (such as Harley-Davidson and Polaris). Readers are cautioned that these estimates are subject to error, which can result from changes in seasonal patterns due to unexpected weather conditions and fluctuations in the economy. Interruptions in the supply of popular models can also affect these forecasts. Questions concerning this index should be addressed to the author, c/o Dealernews, or the author via e-mail at djb-llc@cox.net. DEALERNEWS OCTOBER 2009 DEALERNEWS.COM % VS .’ R R http://www.DEALERNEWS.COM Table of Contents for the Digital Edition of Dealernews - October 2009 Dealernews - October 2009 Table of Contents From the Editors InBox Speed Read Joe Delmont Cover Story State-by-Statement ATV/Dirt-by-State DJB Composite Index Special Report: Distributor Update U.S. Go-Kart Market in Serious Decline Dave Koshollek Fuel For Thought - Dave Koshollek Todd Shafer Marketing Update Merchandising Update New Products New Products: Off-Road Advertiser Index/Customer Service Mike Vaughan Dealernews - October 2009 Dealernews - October 2009 - Dealernews - October 2009 (Page Cover1) Dealernews - October 2009 - Dealernews - October 2009 (Page Cover2) Dealernews - October 2009 - Dealernews - October 2009 (Page 1) Dealernews - October 2009 - Table of Contents (Page 2) Dealernews - October 2009 - Table of Contents (Page 3) Dealernews - October 2009 - Table of Contents (Page 4) Dealernews - October 2009 - Table of Contents (Page 5) Dealernews - October 2009 - From the Editors (Page 6) Dealernews - October 2009 - From the Editors (Page 7) Dealernews - October 2009 - InBox (Page 8) Dealernews - October 2009 - InBox (Page 9) Dealernews - October 2009 - Speed Read (Page 10) Dealernews - October 2009 - Speed Read (Page 11) Dealernews - October 2009 - Speed Read (Page 12) Dealernews - October 2009 - Speed Read (Page 13) Dealernews - October 2009 - Speed Read (Page 14) Dealernews - October 2009 - Speed Read (Page 15) Dealernews - October 2009 - Joe Delmont (Page 16) Dealernews - October 2009 - Joe Delmont (Page 17) Dealernews - October 2009 - Cover Story (Page 18) Dealernews - October 2009 - Cover Story (Page 19) Dealernews - October 2009 - Cover Story (Page 20) Dealernews - October 2009 - Cover Story (Page 21) Dealernews - October 2009 - Cover Story (Page 22) Dealernews - October 2009 - Cover Story (Page 23) Dealernews - October 2009 - Cover Story (Page 24) Dealernews - October 2009 - Cover Story (Page 25) Dealernews - October 2009 - State-by-Statement (Page 26) Dealernews - October 2009 - State-by-Statement (Page 27) Dealernews - October 2009 - ATV/Dirt-by-State (Page 28) Dealernews - October 2009 - ATV/Dirt-by-State (Page 29) Dealernews - October 2009 - DJB Composite Index (Page 30) Dealernews - October 2009 - DJB Composite Index (Page 31) Dealernews - October 2009 - Special Report: Distributor Update (Page 32) Dealernews - October 2009 - Special Report: Distributor Update (Page 33) Dealernews - October 2009 - Special Report: Distributor Update (Page 34) Dealernews - October 2009 - Special Report: Distributor Update (Page 35) Dealernews - October 2009 - Special Report: Distributor Update (Page 36) Dealernews - October 2009 - Special Report: Distributor Update (Page 37) Dealernews - October 2009 - U.S. Go-Kart Market in Serious Decline (Page 38) Dealernews - October 2009 - U.S. Go-Kart Market in Serious Decline (Page 39) Dealernews - October 2009 - Fuel For Thought - Dave Koshollek (Page 40) Dealernews - October 2009 - Fuel For Thought - Dave Koshollek (Page 41) Dealernews - October 2009 - Todd Shafer (Page 42) Dealernews - October 2009 - Todd Shafer (Page 43) Dealernews - October 2009 - Marketing Update (Page 44) Dealernews - October 2009 - Marketing Update (Page 45) Dealernews - October 2009 - Merchandising Update (Page 46) Dealernews - October 2009 - Merchandising Update (Page 47) Dealernews - October 2009 - New Products: Off-Road (Page 48) Dealernews - October 2009 - New Products: Off-Road (Page 48A) Dealernews - October 2009 - New Products: Off-Road (Page 48B) Dealernews - October 2009 - New Products: Off-Road (Page 48C) Dealernews - October 2009 - New Products: Off-Road (Page 48D) Dealernews - October 2009 - New Products: Off-Road (Page 48E) Dealernews - October 2009 - New Products: Off-Road (Page 48F) Dealernews - October 2009 - New Products: Off-Road (Page 48G) Dealernews - October 2009 - New Products: Off-Road (Page 48H) Dealernews - October 2009 - New Products: Off-Road (Page 48I) Dealernews - October 2009 - New Products: Off-Road (Page 48J) Dealernews - October 2009 - New Products: Off-Road (Page 49) Dealernews - October 2009 - New Products: Off-Road (Page 50) Dealernews - October 2009 - New Products: Off-Road (Page 51) Dealernews - October 2009 - New Products: Off-Road (Page 52) Dealernews - October 2009 - New Products: Off-Road (Page 53) Dealernews - October 2009 - New Products: Off-Road (Page 54) Dealernews - October 2009 - New Products: Off-Road (Page 55) Dealernews - October 2009 - New Products: Off-Road (Page 56) Dealernews - October 2009 - New Products: Off-Road (Page 57) Dealernews - October 2009 - New Products: Off-Road (Page 58) Dealernews - October 2009 - New Products: Off-Road (Page 59) Dealernews - October 2009 - New Products: Off-Road (Page 60) Dealernews - October 2009 - New Products: Off-Road (Page 61) Dealernews - October 2009 - Advertiser Index/Customer Service (Page 62) Dealernews - October 2009 - Advertiser Index/Customer Service (Page 63) Dealernews - October 2009 - 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